Post by arfankj4 on Mar 5, 2024 3:26:16 GMT -6
We consider the implications for marketing of online affiliate programs and for online marketing more generally. Download working paper benedelman publications affmgmt .pdf pdf Price Coherence and Adverse Intermediation By Edelman Benjamin and Julian Wright ABSTRACT—Suppose an intermediary provides a benefit to buyers when they purchase from sellers using the intermediary s technology. We develop a model to show that the intermediary will want to restrict sellers from charging buyers more for transactions it intermediates.
We show that this restriction can reduce consumer surplus and welfare sometimes to such an extent that the existence of the intermediary can be harmful. Specifically lower consumer Poland Mobile Number List surplus and welfare result from inflated retail prices over investment in providing benefits to buyers and excessive adoption of the intermediaries services. Competition among intermediaries intensifies these problems by increasing the magnitude of their effects and broadening the circumstances in which they arise. We show similar results arise when intermediaries provide matching benefits namely recommendations of sellers to buy from. We discuss applications to travel reservation systems payment card systems marketplaces rebate services search engine advertising and various types of brokers and agencies.
Download working paper ssrn abstract Search Based Peer Firms Aggregating Investor Perceptions By Lee Charles M.C. Paul Ma and Charles C.Y. Wang ABSTRACT—Applying a co search algorithm to Internet traffic at the SEC s EDGAR website we develop a novel method for identifying economically related peer firms. Our results show that firms appearing in chronologically adjacent searches by the same individual Search Based Peers or SBPs are fundamentally similar on multiple dimensions.
We show that this restriction can reduce consumer surplus and welfare sometimes to such an extent that the existence of the intermediary can be harmful. Specifically lower consumer Poland Mobile Number List surplus and welfare result from inflated retail prices over investment in providing benefits to buyers and excessive adoption of the intermediaries services. Competition among intermediaries intensifies these problems by increasing the magnitude of their effects and broadening the circumstances in which they arise. We show similar results arise when intermediaries provide matching benefits namely recommendations of sellers to buy from. We discuss applications to travel reservation systems payment card systems marketplaces rebate services search engine advertising and various types of brokers and agencies.
Download working paper ssrn abstract Search Based Peer Firms Aggregating Investor Perceptions By Lee Charles M.C. Paul Ma and Charles C.Y. Wang ABSTRACT—Applying a co search algorithm to Internet traffic at the SEC s EDGAR website we develop a novel method for identifying economically related peer firms. Our results show that firms appearing in chronologically adjacent searches by the same individual Search Based Peers or SBPs are fundamentally similar on multiple dimensions.